February 29th, 2008

Has Apple lost its simplicity edge with this new tie up in Japan?


I was quite surprised today to receive my regular mail from Apple Japan touting their latest clever gadgets only to see some of the most un-Apple accessories I have ever come across. It is for a tie up with luxury brand Swarovski, who are famous for their crystal. The Swarovski brand has a good reputation here in Japan but a match for Apple to be sold off the Apple website and advertised in the Apple mailout? I don’t think so.

I can imagine these iPod accessories being very successful in certain market segments in Japan, but really, if you appreciate the simple clean Apple design, then this like a slap in the face to Apple standards.

My favorite to offend the senses is the Guilty Couture shuffle 2G with the catch line that translates to “Gorgeous and Shiny!”.

Check out the full range below…

Leave a Reply