April 23rd, 2008
Pimping The Last Shadow Puppets with a limited budget to play with, we had to try some unconventional methods. We ended up taking a unique approach by making a Gorilla Guerrilla promotion.
In Japan, advertising for music involves grabbing the biggest truck that will fit down the main streets in Shibuya and covering it with a huge backlit billboards or line it with oversized flatscreen TV screens. The only way we could think to combat that was to get two guys in gorilla suits to ride a tandem bicycle waving signs to promote The Last Shadow Puppets through the middle of one of the busiest shopping areas in Tokyo.
We managed to cause a bit of havoc and have a lot of fun on the way.