September 15th, 2009
I have lived in Japan for more than 7 years now and it still amazes me the flavours that can be stuck into a chocolate bar. Here in Japan, Kit Kat seems to reinvent itself on an almost daily basis by switching up flavours on us.
Just so you know I am not just talking about strawberry flavour, here are some I found on the shelf in the local convenience store today.
This combines the wonderfully chocolate friendly tastes of ume (Japanese plum) and soda. The taste kind of hits you in a couple of waves, first the soft soda tastes and then the hit of ume which is a strong salty, sweet taste. I actually quite liked this one.
Have you ever thought that you needed to get the taste of a sports drink, but didn’t want to drink anything and wanted it a little bit sweeter?… if so, this is the chocolate bar for you. The sports drink flavour really tastes like that salty sports drink you have at the gym and I am really not sure how anybody could come up with the idea to put it into a KitKat. An added bonus with this one is the support for Asian Soccer (Football for European readers). I don’t know what the JFA Dream Asia Project is, but they obviously need some chocolate sports drink KitKats.
This is actually based on a popular drink from Ito-en called 充実野菜 (Replenishing Vegetables), which is a blended vegetable juice. This KitKat tastes exactly the same as the drink, which is an offputting taste if you are wanting chocolate, but actually not so bad if you want to taste a sugary vegetable bar.
This is just the tip of the iceberg in special Japanese flavours that can be found at your local convenience store. You can also find a wide range of flavours from Mentos, Pringles, Haagen-Dazs and many more brands as they tussle for our attention in the super competitive Japanese market.
UPDATE : To see more KitKat flavours, check out [KitKat] Cookie Plus, Kinako Ohagi, Ginger Ale