September 15th, 2009

[KitKat] Ume Soda, Sports Drink, Replenishing Vegetables

UPDATE : I have since launched a website called Hit Flavor which features Kit Kat flavors and many more.

I have lived in Japan for more than 7 years now and it still amazes me the flavours that can be stuck into a chocolate bar. Here in Japan, Kit Kat seems to reinvent itself on an almost daily basis by switching up flavours on us.

Just so you know I am not just talking about strawberry flavour, here are some I found on the shelf in the local convenience store today.

Ume Soda


This combines the wonderfully chocolate friendly tastes of ume (Japanese plum) and soda. The taste kind of hits you in a couple of waves, first the soft soda tastes and then the hit of ume which is a strong salty, sweet taste. I actually quite liked this one.

Sports Drink


Have you ever thought that you needed to get the taste of a sports drink, but didn’t want to drink anything and wanted it a little bit sweeter?… if so, this is the chocolate bar for you. The sports drink flavour really tastes like that salty sports drink you have at the gym and I am really not sure how anybody could come up with the idea to put it into a KitKat. An added bonus with this one is the support for Asian Soccer (Football for European readers). I don’t know what the JFA Dream Asia Project is, but they obviously need some chocolate sports drink KitKats.

Replenishing Vegetables


This is actually based on a popular drink from Ito-en called 充実野菜 (Replenishing Vegetables), which is a blended vegetable juice. This KitKat tastes exactly the same as the drink, which is an offputting taste if you are wanting chocolate, but actually not so bad if you want to taste a sugary vegetable bar.

This is just the tip of the iceberg in special Japanese flavours that can be found at your local convenience store. You can also find a wide range of flavours from Mentos, Pringles, Haagen-Dazs and many more brands as they tussle for our attention in the super competitive Japanese market.

UPDATE : To see more KitKat flavours, check out [KitKat] Cookie Plus, Kinako Ohagi, Ginger Ale

6 Comments on “[KitKat] Ume Soda, Sports Drink, Replenishing Vegetables”

  1. Alexandra Coffey said at 7:44 am on September 15th, 2009:

    Beautifully executed Sheetal. I remember my initial amusement with the macha and peach varieties… some time ago now… I am very pleased to learn that this bad boy, 充実野菜 is now bouncing about in a chocolate bar. Funny.

    You well?

  2. Mike Sheetal said at 12:28 am on September 16th, 2009:

    Cheers Alex. I remember those old days of macha and peach being “the edge” as well.

  3. Mike Sheetal » Blog Archive » [KitKat] Cookie Plus, Kinako Ohagi, Ginger Ale said at 1:12 am on November 30th, 2009:

    […] One post on Kit Kat flavours in Japan was just not enough, so I have come back with a sequel. These are some more flavours I have come across in the last couple of months since the previous post. […]

  4. Ginger Ale « Hit Flavor said at 6:25 pm on December 4th, 2009:

    […] Ale in a Kit Kat. As with the Ume Soda, they managed to pack in a nice little zing to mimic the bubbles in the drink. The ginger flavour […]

  5. Robin L said at 4:53 am on December 21st, 2009:

    I stumbled across your site from google, but maybe you can help me! The Ume Soda flavored kit kat is what strikes my interest. My husband lived in Japan for several years, while there he fell in love with an Ume juice drink that he found. He thinks it might be called Umet? I was hoping you might know of it. If you know the company name or have any help, email me, I’d love to find this drink so that we could enjoy it again!

  6. Mike Sheetal said at 10:33 am on December 21st, 2009:

    Robin, not sure about Umet, but ume is a Japanese Plum, and there are many drinks made from it. Umeshu is probably the best known, its an alcoholic drink.

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