December 3rd, 2009

Reebok Pump designer signed my green shoe!


Today at USN HQ, we had a special visit from some of Reebok’s head product designers from the Boston design center. Among them, Paul Litchfield, designer of the Pump – classic icon of the 90s. He signed some shoes for us, and posed for a photo (above).

We have spent a lot of time doing some projects for Reebok recently, much of it around celebrating the 20th anniversary of the Pump. We put on a big party 52 stories up in the middle of Tokyo as the official 20th anniversary event and also featured a key store, Atmos in Harajuku, with some billboards.

More in the works for Reebok on the way.

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