November 18th, 2008
Taito asked us to take a mobile phone with “Chokkan Band”, a game that lets you play guitar and other instruments and have some fun. We decided the best way to do that was to get friend of USN, Shiri, some bright pink makeup, bad fitting clothes, and see where we could get away with playing Chokkan Band around Tokyo.
April 23rd, 2008
In Japan, advertising for music involves grabbing the biggest truck that will fit down the main streets in Shibuya and covering it with a huge backlit billboards or line it with oversized flatscreen TV screens. The only way we could think to combat that was to get two guys in gorilla suits to ride a tandem bicycle waving signs to promote The Last Shadow Puppets through the middle of one of the busiest shopping areas in Tokyo.
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