Yesterday news flooded the interwebs about the really crap new logo from Gap. They launched the new logo on their website and let the world know… mostly via social media.

Along with the website logo change, a website popped up that let you make your own version of the Crap Logo, and it seems despite stating the opposite at the bottom of the site, it is certainly very much related to viral agency, The Barbarian Group.

I was even sucked in to the madness and fell prey to posting my comments on Facebook, stiring up quite a conversation.

… To everyone over at the marketing department of Gap… all I can say is… hats off to you. Brilliant.

Anyone close to a Gap store, have a look… is the logo changed? My guess is no. How many international companies the size of Gap don’t make a big splash in a brand change rolling out the new look in as many key locations as possible for the big news push?

Which cheap mass produced clothing store have you discussed most over the last 24 hours?

Now they are asking for user submissions of new logos… this is a total set up… and I think its genius!

Taito asked us to take a mobile phone with “Chokkan Band”, a game that lets you play guitar and other instruments and have some fun. We decided the best way to do that was to get friend of USN, Shiri, some bright pink makeup, bad fitting clothes, and see where we could get away with playing Chokkan Band around Tokyo.

Here is a summary of what we got up to…

http://www.youtube.com/watch?v=PQbuE4EUxPQ

The highlight was making an invasion of the local bath house…

http://www.youtube.com/watch?v=sFr6-2HQFRg

But we also made it to a bunch of other locations…

http://www.youtube.com/watch?v=8oNHawBYlzE

http://www.youtube.com/watch?v=SDqadkP8oIw

http://www.youtube.com/watch?v=ICha-BJ0xQk

http://www.youtube.com/watch?v=6mEpC0yAN2w

Our two days running about town were a ton of fun. I hope you enjoy the videos.

In Japan, advertising for music involves grabbing the biggest truck that will fit down the main streets in Shibuya and covering it with a huge backlit billboards or line it with oversized flatscreen TV screens. The only way we could think to combat that was to get two guys in gorilla suits to ride a tandem bicycle waving signs to promote The Last Shadow Puppets through the middle of one of the busiest shopping areas in Tokyo.

We managed to cause a bit of havoc and have a lot of fun on the way.

http://www.youtube.com/watch?v=gCNzEORZWsI

For those who don’t know, The Last Shadow Puppets are Alex Turner from the Arctic Monkeys and Miles Kane from The Rascals.