Mike Sheetal » Guerrilla Promotions http://mikesheetal.com About Interactive Media in Japan and being UltraSuperNew. Thu, 04 Feb 2010 15:11:00 +0000 http://wordpress.org/?v=2.9.2 en hourly 1 Mobile phone air guitar + Tokyo Cosplay http://mikesheetal.com/2008/11/18/mobile-phone-air-guitar-tokyo-cosplay/ http://mikesheetal.com/2008/11/18/mobile-phone-air-guitar-tokyo-cosplay/#comments Mon, 17 Nov 2008 19:09:50 +0000 Mike Sheetal http://stage.mikesheetal.com/?p=148 taito_chokkanband1-600x450Taito asked us to take a mobile phone with "Chokkan Band", a game that lets you play guitar and other instruments and have some fun. We decided the best way to do that was to get friend of USN, Shiri, some bright pink makeup, bad fitting clothes, and see where we could get away with playing Chokkan Band around Tokyo.]]> taito_chokkanband1-600x450

Taito asked us to take a mobile phone with “Chokkan Band”, a game that lets you play guitar and other instruments and have some fun. We decided the best way to do that was to get friend of USN, Shiri, some bright pink makeup, bad fitting clothes, and see where we could get away with playing Chokkan Band around Tokyo.

Here is a summary of what we got up to…

www.youtube.com/watch?v=PQbuE4EUxPQ

The highlight was making an invasion of the local bath house…

www.youtube.com/watch?v=sFr6-2HQFRg

But we also made it to a bunch of other locations…

www.youtube.com/watch?v=8oNHawBYlzE

www.youtube.com/watch?v=SDqadkP8oIw

www.youtube.com/watch?v=ICha-BJ0xQk

www.youtube.com/watch?v=6mEpC0yAN2w

Our two days running about town were a ton of fun. I hope you enjoy the videos.

]]> http://mikesheetal.com/2008/11/18/mobile-phone-air-guitar-tokyo-cosplay/feed/ 0 Pimping The Puppets http://mikesheetal.com/2008/04/23/pimping-the-puppets/ http://mikesheetal.com/2008/04/23/pimping-the-puppets/#comments Tue, 22 Apr 2008 15:20:40 +0000 Mike Sheetal http://mikesheetal.com/en/?p=76 gorillasIn Japan, advertising for music involves grabbing the biggest truck that will fit down the main streets in Shibuya and covering it with a huge backlit billboards or line it with oversized flatscreen TV screens. The only way we could think to combat that was to get two guys in gorilla suits to ride a tandem bicycle waving signs to promote The Last Shadow Puppets through the middle of one of the busiest shopping areas in Tokyo.]]> Pimping The Last Shadow Puppets with a limited budget to play with, we had to try some unconventional methods. We ended up taking a unique approach by making a Gorilla Guerrilla promotion.

gorillas

In Japan, advertising for music involves grabbing the biggest truck that will fit down the main streets in Shibuya and covering it with a huge backlit billboards or line it with oversized flatscreen TV screens. The only way we could think to combat that was to get two guys in gorilla suits to ride a tandem bicycle waving signs to promote The Last Shadow Puppets through the middle of one of the busiest shopping areas in Tokyo.

We managed to cause a bit of havoc and have a lot of fun on the way.

www.youtube.com/watch?v=gCNzEORZWsI

For those who don’t know, The Last Shadow Puppets are Alex Turner from the Arctic Monkeys and Miles Kane from The Rascals.

]]> http://mikesheetal.com/2008/04/23/pimping-the-puppets/feed/ 0