September 7th, 2010
This past week has been a busy one at USN as we have launched all the activities around the Red Bull BCOne (breakdancing championship) set for Tokyo in November this year. This is probably the biggest cross media campaign I have creative directed to date, and we are all super happy with the results, so [...]
January 16th, 2010
On our final day in the office for 2009, we spent a little time discussing our favorite projects for the year and for me, this past year was really something to be proud of. We managed to step it up to the next level this year, and even though some days it seemed like a tornado of different things all demanding attention, we managed to achieve a lot. In the end, keeping the list down to 10 projects…
November 25th, 2009
At USN we seem to be doing more and more event work. Last Friday we did the Reebok Pump 20th Anniversary party in Tokyo. The location for this one was Mado Lounge, on the 52nd floor of the Roppongi Hills Mori Tower with a stunning backdrop view over the city.
August 16th, 2009
This blog has been on hiatus for a while now, since November last year to be more precise. So I thought anybody who is good enough to read what I have to say deserves a bit of an explanation about where I have been all this time. There are a few different reasons, let me run them down for you …
November 18th, 2008
Taito asked us to take a mobile phone with “Chokkan Band”, a game that lets you play guitar and other instruments and have some fun. We decided the best way to do that was to get friend of USN, Shiri, some bright pink makeup, bad fitting clothes, and see where we could get away with playing Chokkan Band around Tokyo.
April 7th, 2008
I have been a little bit off the blogging for the last couple of weeks with a busy schedule. Never fear though, we have lots of new things happening at UltraSuperNew Inc. Freshly added to our website is the new Bookmarks page. The page shows our latest links, images and videos pulled off the web. [...]
February 21st, 2008
I recently had a nice chat with Georg Godula from Web2Asia about what it takes to make in the interactive industry in Japan. He followed that up with an interview with me and has recently published that on Web2Asia. Check it out here : Scene Report: Japan – UltraSuperNew Inc. In the interview I talk [...]
February 13th, 2008
Today we put the finishing touches on the new version of the UltraSuperNew website and hit the big red LAUNCH button. It has been a long time coming and I am very happy to have it finally out there. Basically we got sick of people asking us what we do, so we squeezed a few [...]
January 29th, 2008
Today we released the new version of one of our big projects from last year, Flightclub. The project was built for KLM (Royal Dutch Airlines) and in its young life has already become an authority on many interesting topics related (and not so related) to travel in Europe for the Japanese market. We were very [...]
January 26th, 2008
Spanish open source project ReacTable has been in my ear a lot recently. First it was integrated in an invitation to an event I went along to recently. After arriving at the event and you were able to use the invitation card (about the size and thickness of a credit card with an ReacTable style [...]
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