November 25th, 2009

Pump 20

Pump 20 entrance

At USN we seem to be doing more and more event work. Last Friday we did the Reebok Pump 20th Anniversary party in Tokyo. The location for this one was Mado Lounge, on the 52nd floor of the Roppongi Hills Mori Tower with a stunning backdrop view over the city.

November 24th, 2009

Tokyo to Mt. Fuji

Tokyo to Fuji

This is a Photo I managed to snap on a weekend trip up to Hokkaido a couple of weeks ago while flying out of Haneda airport. Reasonably clear day, great light, and just a nice touch of smog in the air to give that “city all the way to the mountain” look.

September 15th, 2009

[KitKat] Ume Soda, Sports Drink, Replenishing Vegetables


I have lived in Japan for more than 7 years now and it still amazes me the flavours that can be stuck into a chocolate bar. Here in Japan, Kit Kat seems to reinvent itself on an almost daily basis by switching up flavours on us.

September 11th, 2009

Helping Red Bull let the masses speak with their voice


Today we launched Red Bull Crowdcast, which is as far as I know the first time a global brand has handed over the keys of live casting an event to the audience and allowing them to show their vision of the event in real time.

August 23rd, 2009

When Standards Go Wrong

12th IAAF World Championships in Athletics - Berlin 2009 - Countries

Today while checking out the International Association of Athletics Federations website, I noticed a little link to an “Accessible Version”. For a start I think it is hilarious that the main website is not considered accessible and they need a separate version to do that. Having a look at all the bad layouts in Firefox, I figured that was a good move on their part. 6gk3m3wnav

August 16th, 2009

Back from the depths of Distraction


This blog has been on hiatus for a while now, since November last year to be more precise. So I thought anybody who is good enough to read what I have to say deserves a bit of an explanation about where I have been all this time. There are a few different reasons, let me run them down for you …

November 18th, 2008

Mobile phone air guitar + Tokyo Cosplay


Taito asked us to take a mobile phone with “Chokkan Band”, a game that lets you play guitar and other instruments and have some fun. We decided the best way to do that was to get friend of USN, Shiri, some bright pink makeup, bad fitting clothes, and see where we could get away with playing Chokkan Band around Tokyo.

September 16th, 2008

Replacement iPhone, no problem


I had my first experience with the Apple “Genius Bar” today after having some issues with the touch screen on my iPhone. I surprised myself that I had never gone through the experience before since I have been working with Macs and other Apple products as my main computing devices for at least 6 years […]

August 20th, 2008

Trains and Love, the perfect combination

Shinkansen&Love website

Via a tip from one of my team here at UltraSuperNew, I found that apparently there is a new niche market in Tokyo.

The lucrative “girls who travel to Tokyo via Shinkansen (bullet train) in search of love” demographic is apparently on the rise and are now being catered to with their own magazine called Shinkansen&Love.

July 22nd, 2008

WordPress from iPhone

Wordpress on IPhone

I have held off until now about writing about anything related to the iPhone on this blog. So many people have written so much that I didn’t think another post was necessary. However, I feel compelled to write this one just because using it encourages me to write about it. I am writing my first […]