May 26th, 2011

An Outsider at the e-G8

The internet isn’t broken, but there are cracks and a sledgehammer rests in the hands of the heads of the G8. I started formulating this post last week as I finished the final session of the e-G8 Forum in Paris. The Forum was a platform to formulate advice to the G8 conference held directly afterwards. […]

October 8th, 2010

The Genius of the Crap Logo from Gap

Yesterday news flooded the interwebs about the really crap new logo from Gap. They launched the new logo on their website and let the world know… mostly via social media. Along with the website logo change, a website popped up that let you make your own version of the Crap Logo, and it seems despite […]

September 7th, 2010

Red Bull BCOne time!

This past week has been a busy one at USN as we have launched all the activities around the Red Bull BCOne (breakdancing championship) set for Tokyo in November this year. This is probably the biggest cross media campaign I have creative directed to date, and we are all super happy with the results, so […]

February 5th, 2010

Doraemon takes over the App Store in Japan

Visitors to the Japanese App Store on iTunes today were greeted with an array of character parts that an astute eye could recognise as the cartoon character, Doraemon. Yahoo Japan (who has strong connections with Softbank, the carrier who has iPhone in the Japanese market) has released a selection of Doraemon themed Apps that have […]

January 16th, 2010

Top 10 UltraSuperNew Projects of 2009

On our final day in the office for 2009, we spent a little time discussing our favorite projects for the year and for me, this past year was really something to be proud of. We managed to step it up to the next level this year, and even though some days it seemed like a tornado of different things all demanding attention, we managed to achieve a lot. In the end, keeping the list down to 10 projects…

January 6th, 2010

The New Sheetal

Say Hello to the New Sheetal
10:11pm, Monday 4th January, 2010

January 2nd, 2010


To ring in the new year, Japan’s Prime Minister, Yukio Hatoyama has launched a very social looking portal site called Hatocafe as a special part of his official cabinet website,¬†Kantei (kind of like the Japanese Whitehouse). The first thing that is striking about this is the visual style. Its a particularly Web 2.0 style website […]

December 20th, 2009

Star Wars Re-Boom

I wouldn’t call myself a Star Wars geek, since I really don’t live and breathe this stuff like many others do, but I have a warm place in my heart for the original Star Wars Films, since they formed part of my upbringing. I have been enjoying a little personal re-boom (that boom that comes […]

December 3rd, 2009

Reebok Pump designer signed my green shoe!


Today at USN HQ, we had a special visit from some of Reebok’s head product designers from the Boston design center. Among them, Paul Litchfield, designer of the Pump – classic icon of the 90s. He signed some shoes for us, and posed for a photo.

November 30th, 2009

[KitKat] Cookie Plus, Kinako Ohagi, Ginger Ale


UPDATE : I have since launched a website called¬†Hit Flavor which features Kit Kat flavors and many more. One post on Kit Kat flavours in Japan was just not enough, so I have come back with a sequel. These are some more flavours I have come across in the last couple of months since the […]