About Mike Sheetal
Mike Sheetal is an Australian based in Japan, having spent more than 20 years leading companies in marketing and media. He has worked with global brands such as Red Bull, Asics, Beats by Dre, Electronic Arts, Supercell, and Riot Games to create iconic communication. He is the founder of one of the leading esports companies in Japan, PlayBrain.
PlayBrain - Founder/CEO
Tokyo, 2016 ~ present
Mike founded PlayBrain in Tokyo in 2016 to focus on projects within the games industry and esports, based on his concept of “Frictionless Marketing”, creating opportunities for brands to truly offer value to a consumer rather than bothering them with traditional digital and physical marketing.
UltraSuperNew - Founder/CEO
Tokyo, 2007 ~ 2016
Mike founded UltraSuperNew (USN) in Tokyo in 2007 as a creative agency focussed on digital and experience marketing. Over almost 10 years, USN worked with global brands such as Asics, Heineken, Beats by Dre, Supercell, Electronic Arts, Nike, MINI, KLM, and more than 8 years with Red Bull. The company gained a reputation for creative campaigns that grab attention in unexpected ways. In 2016, Mike sold his share of the business to launch and focus on PlayBrain.
Previously
Cyber Media - Head of Creative
Tokyo, 2003~2006
Lead the development and creative execution for Tokyo based digital agency, Cyber Media. Working with brands such as Renault, Allianz, Kao, ThyssenKrupp and Lufthansa.
Music Tide - Video Editor
Tokyo, 2002
Editor for Music Tide, a weekly music TV program hosted by famous photographer, Herbie Yamaguchi.
Madcap Studios - Studio Manager
Sydney, 1998~2002
Manager of Australia’s first production motion capture studio. This was an in-house studio for Brilliant Digital Entertainment, and was used to develop narrative games, as well as television commercials and films.